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Media competence

At a glance

To be competitive in an increasingly digitalised world, an economy must leverage the new digital opportunities. People need digital knowledge and digital skills to get work. These include e-literacy, which is the ability to use digital devices and services. This starts with understanding the benefits that a device or services offers in the first place. It also encompasses an understanding of how to use a device (starting with switching it on) as well as correctly and purposefully using the services that can be employed with the device – for example the apps on a smartphone, the software on the PC or when using a simple mobile phone (feature phone) to write a text message or call a friend.

Digitalisation is a historic opportunity to overcome inequality. The Federal Ministry for Economic Cooperation and Development has set itself the goal of taking steps towards achieving “education for all” and enabling access to healthcare services. Education opportunities can be expanded by way of digitalisation and adapted to user needs. However, many projects and services related to the development partnerships require e-literacy, for example the use of e-learning courses or apps. When developing solutions for partner countries, the e-literacy level of the target group must therefore always be considered – solutions must either be adapted to existing e-literacy or the requisite e-literacy must also be taught.